ABOUT US

Who we are.

Who we are?

Front Row Advisory is an independent financial planning practice based in Ratoath, Co. Meath, founded by Certified Financial Planner Liam Colgan. We work with individuals, families, and business owners across Ireland who want clear, honest, jargon-free financial advice and a partner who will still be there in ten years. 

We are regulated by the Central Bank of Ireland. We are not tied to any product provider. 

Our only interest is yours.

Meet Liam

LIAM COLGAN 
FOUNDER & DIRECTOR 

Certified Financial Planner (CFP) | MSc Financial Services, University College Dublin | Graduate Diploma in Financial Services, IOB | DISC Practitioner | Regulated by the Central Bank of Ireland 

I've spent more than 20 years in financial services, and I can tell you honestly: most of the complexity you encounter is manufactured. The products aren't that complicated. The decisions aren't that mysterious. What people actually need is someone who will sit with them, listen properly, translate the technical into the human, and help them act with confidence. That's what I do.

My career spans front-line financial advice at permanent tsb, sixteen years at Irish Life in roles covering sales effectiveness, learning and development, and advice proposition design, and more recently, lecturing in financial services. That breadth - practical, strategic, and educational - gives me a perspective that's hard to find in a single adviser.

I'm a Certified Financial Planner with an MSc in Financial Services from UCD. I hold a Graduate Diploma from the IOB. I'm a DISC Practitioner, which means I've also invested in understanding how people think, communicate, and make decisions under pressure - because good financial planning is as much about behaviour as it is about numbers.

I'm based in Meath. I'm a father of five boys. I think about legacy, about the long game, about what financial security actually means for a family. That grounding shapes everything about the way I work with clients.

Our Mission is to empower you to make confident financial decisions through clarity, simplicity, and genuine partnership.

Our Beliefs

  • We believe financial advice should feel natural, supportive, and free from jargon.
  • We believe clarity builds confidence, when you understand your options, you make better choices.
  • We believe everyone deserves a financial partner who truly listens and puts their needs first.
  • We believe in moving forward together, one thoughtful decision at a time.



Our Values

  • Clarity - We make the complex simple. No acronyms without explanation, no recommendations without reasons.
  • Independence - We are not tied to any bank, insurer, or fund provider. We recommend what's right for you.
  • Honesty - We tell you what you need to hear, not what you want to hear. That's what a real financial partner does.
  • Humanity - You are not a policy number or an AUM figure. You are a person with a life, a family, and goals that matter.
  • The long view - We measure success in decades. We're building relationships, not transactions.

Front Row Advisory Limited is regulated by the Central Bank of Ireland and is registered with the Companies Registration Office under number 784099.

A first conversation is free, informal, and genuinely useful - even if we don't end up working together. Tell me where you are and what you're trying to figure out.

Check out the posts in our blog

There's a belief I come across almost every week, and it does more quiet damage than nearly any other. It goes like this: you need money to make money. Investing, the thinking runs, is something you graduate to once you're already comfortable — a club with a velvet rope, and you're not quite on the list yet.